In a sort of normal fashion where it is customary to wear rank on your sleeve, ie. military, we wanted to show that in the Jiu Jitsu world rank doesn’t matter. We all love what we do. And the old statement that a black belt is just a white belt who wouldn’t quit, stands true, and we want to embody that Jiu Jitsu is for everyone and that rank doesn’t matter. We all love it. We all live it. So live for the next roll, and when you roll, Always Be Choking.